Executive Summary

Bistro to Go is a food truck specifically targeted to college students. The food truck will travel around to different campuses in Boston, specifically in the Fenway area, in order to offer greater variety of food. Often times college students get sick of the dining halls and the food that they offer. Bistro to Go will be an innovative way to offer different choices, specifically foods that are easy to eat on the go. A variety of sandwiches, soups, wraps, desserts, drinks, etc. will be offered. Bistro to Go will be easy to both accessible and affordable. It will be set up in compliance with the College of the Fenway (COF) consortium so Fenway Cash or other COF ID cards will be accepted. There are many food trucks on the market but ours will specifically target the large population of college age consumers. Bistro to Go will also have an advantage and a certain appeal on the market because it will buy mainly from locally grown producers. The company will purchase products grown from local farms for use as our ingredients. This will take advantage of the growing trend in locally produced ingredients and potentially pull in a larger market. According to the National Restaurant Association, demand among 18-44 year olds for fresh, local food is increasing. Our food truck would present an opportunity to meet this growing market.

Bistro to Go’s strengths lie in its ability to be mobile and target a certain customer base. Boston is a college town and there is a huge population of students who are all potential customers. Everyday a new “main meal” option would be offered as well as certain staples. College IDs such as Fenway Cards or Husky Cards would be accepted as a form of payment. We will run with set hours to make the business easier to operate. We will also service a late-night crowd to bring in more revenue and attract those looking for food when not much is open. Lunch would be served from approximately 11:00AM- 4:00 PM weekly with dinner being offered from 5:00 PM- 8:00 PM. During the weekend we will focus on late-night options, remaining open until 3:00 AM. An account would be set up with the already existing application FourSquare to alert customers of our hours and location for the day. Customers will be able to follow the business and receive alerts on their phone as to where the truck is currently located. The business will start off with one food truck but if successful enough we will look to include other trucks to reach more markets. Bistro to Go would want to offer work-study opportunities to the students at colleges we regularly serve. Competition and threats will include other food trucks and also brick-and-mortar type restaurants that have set-locations. Weather will also affect business because often time’s people don’t like to go out in bad weather conditions.